Reflecting on a Year of Change: KORITE’s Exciting Path Forward
The close of one year and the dawn of another is always special, but this moment feels monumental for KORITE. After a transformative few months of new leadership and fresh beginnings, we’re entering 2025 with renewed purpose, bold ambition, and an eagerness to share the next chapter of our story with the world.
A Transformative 2024: Leadership, Growth, and Rebuilding
This year marked a pivotal turning point for KORITE as Tracy Day Chief, Beth Day Chief, and Amarjeet Grewal—our visionary new owners—stepped forward to lead the company into an exciting future. With Beth and Amarjeet making history as KORITE’s first female owners, their leadership is reshaping not only our company but also the Ammolite industry. Together, they bring a spirit of inclusivity, creativity, and innovation.
"This transition isn’t only about leading KORITE into the future—it’s about honouring its roots while embracing new possibilities," shares Amarjeet.
Under their leadership, KORITE has made significant strides to continue and build relationships with our valued clients and partners. This year was about more than transition; it was about rediscovering trust and reimagining what KORITE can achieve. From revitalizing collaborations to strengthening connections, 2024 set the foundation for a brighter future.
Ethical Practices and Sustainability: A Commitment to the Earth and Communities
At KORITE, sustainability is deeply woven into everything we do, guided by the traditions and values of our Indigenous leadership. Tracy Day Chief’s profound respect for the land ensures that our practices honour Mother Earth, making environmental stewardship a cornerstone of our business. For Tracy and Beth, protecting the Earth is not just a philosophy but a way of life, reflected in every step of our operations.
Under their leadership, KORITE has embraced innovative, eco-conscious mining techniques that prioritize the health of the land. We take great care in how we source and create with Ammolite, ensuring our practices are responsible and sustainable. This commitment goes beyond words—it's embedded in the very foundation of KORITE’s business model.
As we move forward into 2025 and beyond, KORITE will continue to lead with integrity, setting a global example for ethical sourcing and sustainability. Our dedication to the Earth and future generations remains at the heart of everything we do, ensuring that growth and environmental responsibility go hand in hand.
Countdown to Tucson: Showcasing the Future of Ammolite
This January, our team is ready to kick off 2025 at the Tucson Gem and Mineral Show, where we’ll unveil some of the most breathtaking Ammonites we’ve ever had the honour to showcase. These vibrant pieces, hand-selected and completed by Tracy and his talented team, represent not only the stunning beauty of Ammolite but also the passion and dedication driving the new era for KORITE. Tucson is more than a showcase for extraordinary gemstones; it’s an opportunity to reconnect with our community, celebrate milestones, and embrace the possibilities ahead.
We invite you to visit us at the Mineral and Fossil Marketplace, Booth B-13,
1333 N Oracle Rd, Tucson, AZ 85705, to explore these treasures and
connect with the KORITE team.
Heading to Tucson? Stay tuned for exclusive updates and reveals from the show by checking out what we have in store.
Thank You for Supporting Our Journey
This transformative journey would not have been possible without the incredible support of our community. To those who have cheered us on, stood by us through this transition, and shared in our vision for the future—thank you. Your encouragement has been the foundation of our success, and we are excited to have you as part of KORITE’s story.
We’re especially grateful for the opportunity to pave the way for new perspectives in the Ammolite industry. Having leadership rooted in Indigenous traditions and guided by visionary female owners allows us to elevate Ammolite on the world stage, redefining how this gemstone is appreciated and celebrated globally.
Looking Ahead to 2025
As we celebrate the holiday season, we wish you and your loved ones a joyful and peaceful time. Here’s to a bold and inspiring 2025 filled with connection, creativity, and the timeless allure of Ammolite.
Whether you’re joining us in Tucson or following along from afar, we invite you to stay connected and discover the magic of Ammolite through our upcoming collections and stories.
From all of us at KORITE:
Happy holidays and cheers to a bright new year!
Be part of KORITE’s exciting future. Let’s grow together. Follow us on Instagram, Facebook, and LinkedIn to stay connected and join the conversation.
