KORITE Unveils Exclusive Ammolite Collection in China with Taobao Partnership and Live Launch Event

Canadian gemstone brand connects Chinese consumers to authentic Alberta Ammolite gemstones and Ammonite fossils through renowned luxury Taobao seller Fiona Tan.

Calgary, AB – November, 2024 – KORITE, a leading Canadian brand renowned for its exquisite Ammolite gemstones and Ammonite fossils, is thrilled to announce a new chapter in its journey. In partnership with Fiona Tan, a top-tier Taobao luxury seller, KORITE’s rare and ethically-sourced Canadian gemstones are now exclusively available to Chinese customers through Taobao, Asia's largest e-commerce platform. As part of the debut, Fiona will host a live streaming event to showcase KORITE’s gemstones on November 16th at 10:00 AM HKT (7:00 PM MST local Canada), giving viewers an interactive glimpse into the uniqueness of Alberta’s treasure.

A Story of Heritage and Exclusivity in Every Gemstone

Now, KORITE embarks on an exciting new chapter, bringing its rare Ammolite gemstones and Canadian heritage to Chinese consumers through a prestigious partnership with Fiona Tan, one of Taobao's most renowned sellers. This collaboration elevates KORITE's reach in Asia, offering customers a premier source for authentic, ethically-sourced Ammolite gemstones and Ammonite fossils with the assurance of unmatched quality and craftsmanship.

Beth and Tracy Day Chief, KORITE’s new Indigenous co-owners, and President Amarjeet Grewal are dedicated to fostering a deeper connection between Canada and the Chinese market by providing ethical and authentic products through this “mine-to-market” approach. KORITE’s direct sourcing model ensures that every Ammolite gemstone and Ammonite fossil available through Taobao has been carefully extracted, restored, and polished by KORITE’s skilled artisans. The result is a level of craftsmanship, polish, and natural vibrancy that is unmatched in the Ammolite market.

What Chinese Customers Can Expect

KORITE's Ammolite is not only rare but possesses natural, vibrant colours that reflect the natural beauty of Canada, which many customers value for both aesthetic appeal and Feng Shui energy. Revered for its “Seven Colour Prosperity,” Ammolite has grown in popularity in Asia for its positive energy and its representation of wealth and prosperity in Feng Shui. This partnership offers Chinese consumers a unique opportunity to own a piece of Canadian heritage with the assurance that each piece is responsibly sourced and of the highest quality available.

Celebrating an Exclusive Live Launch Event with Fiona Tan

To celebrate this significant milestone, Fiona Tan will be going live on Taobao on November 16th, where she will introduce Chinese consumers to the legacy of KORITE Ammolite and showcase select pieces available for purchase. This live event will give viewers an intimate look at the breathtaking beauty of each piece, along with insights into the storied history and cultural relevance of Ammolite. This is a pivotal opportunity for Chinese consumers to connect with an authentic brand that is rooted in sustainability and exclusivity.

About KORITE: Canada’s Premier Ammolite Brand

With over 40 years of industry leadership, KORITE is synonymous with high-quality Ammolite and ethical sourcing practices. Now, with Beth and Tracy Day Chief at the helm and Amarjeet Grewal as President, KORITE is embracing a new vision that honours both tradition and innovation. The new ownership is committed to elevating KORITE’s reputation in the global market while preserving the natural resources and community partnerships that make it uniquely Canadian.

Join Us in Celebrating a New Era

As this partnership with Fiona Tan marks KORITE’s growth into the Chinese market, it is also a celebration of a brand that is redefining luxury and authenticity in the world of coloured gemstones. Customers in China can now purchase genuine, sustainably-sourced Ammolite gemstones and Ammonite fossils directly through Taobao, making each purchase a connection to Canada’s natural beauty and heritage.

For More Information:
Stephanie Jo
Marketing and Business Strategy Consultant
stephanie.jo@korite.com
+14039886886