David Lui Appointed CEO of Korite International Inc.

CALGARY, AB – KORITE announced today the appointment of David Lui as the Chief Executive Officer of KORITE International, effective May 1st. Lui most recently served as Vice President, Marketing, Mark’s and Sport Chek at Canadian Tire Corporation where he not only led multiple award-winning campaigns, he repositioned the two Canadian iconic brands through brand repositioning, digital transformation, and growth in market share.

Lui brings over 25 years of entrepreneurial, retail and branding experience with some of the world’s leading brands. With extensive knowledge in marketing, digital, e-commerce, merchandising and operations, Lui has successfully increased revenues, profits, and awareness for multiple organizations around the world throughout his career. Currently, Lui sits on the Board of Directors for Hypertension Canada and the marketing advisory committee with the Retail Council of Canada.

“I look forward to leading the business through this critical period of change. To be joining an established global company with a world-class team is an absolute honour. With ammolite being such a unique, rare and special product, I can’t wait to find new and exciting ways to develop and grow KORITE,” said Lui.


Since 1979, KORITE is the largest, most trusted source of the colourful gemstone “Ammolite”.

KORITE is vertically integrated from operating the largest commercial ammolite mine in the world to designing, manufacturing and selling fine jewelry in more than 28 countries. The company, its discovery team, craftspeople, designers and sales professionals stand by the quality and professionalism of every aspect of its international operations.

For more information, please contact:

Amarjeet Grewal

Executive Vice-President