- The Taobao Team and KORITE President Amarjeet Grewal

November 15, 2024, was a defining moment in KORITE’s journey as we proudly celebrated our debut on Taobao, Asia's online shopping platform. It was more than a launch—it was an immersive experience where heritage, craftsmanship, and community came together to share the beauty and spirit of Ammolite, one of the rarest gemstones in the world, with a global audience.

Guests explored the heart of our showroom, surrounded by the vibrant colors of Ammolite and the stories they carry. From the intricate artistry of each design to the extraordinary process of Ammonite extraction, visitors gained a deeper understanding of what makes Ammolite and Ammonite fossils truly special. These ancient treasures from Alberta are a testament to nature’s artistry, millions of years in the making, and they hold deep significance for the Blackfoot people.

The energy of the event mirrored the gemstone itself: dynamic, transformative, and full of life.

- A memorable evening with new owners Tracy and Beth Day Chief, Amarjeet Grewal, and Keith Mychaluk

A New Chapter in Global Connection

KORITE Ammolite's first live broadcast on Taobao was met with resounding success, reaching an incredible audience and bringing the story of Ammolite to millions. Through the live stream, viewers witnessed how this rare Alberta gemstone represents more than luxury—it’s a bridge between the deep traditions of the Blackfoot people and the modern pursuit of meaningful, bespoke treasures.

Fiona Tan’s extensive track record in selling high-end jewellery, gemstones, and Ammonite fossils on Taobao made her the ideal partner for KORITE. With a strong following of luxury collectors, Fiona’s expertise in curating rare and meaningful pieces aligns seamlessly with KORITE’s mission to share Ammolite’s rich cultural legacy with a global audience. 

Fiona shared her excitement about the collaboration:
"Partnering with KORITE to bring Ammolite to my Taobao audience has been a thrilling experience. This gemstone is not just rare—it carries a rich cultural legacy. KORITE’s commitment to authenticity and luxury resonates deeply with my followers."

Her support in introducing Ammolite to her dedicated Taobao community has been invaluable in connecting the gemstone’s unique beauty and significance with discerning collectors worldwide.

Amarjeet Grewal, President and Co-Owner of KORITE, reflects on this milestone:
"Launching on Taobao isn’t just about introducing Ammolite to a new market. It’s about sharing the spirit of our gemstone—its connection to the Blackfoot people, its rarity, and its ability to inspire balance and harmony worldwide."

Celebrating the Spirit of Taobao with Esteemed Guests

The event was not only a celebration of heritage and innovation but also an opportunity to connect with like-minded, influential leaders. We were honoured to be joined by esteemed guests from organizations such as Invest Alberta, BDC, Calgary Economic Development, Avenue, Alberta Indigenous Opportunities Corporation, and the Universal Women's Network, among others. Their presence highlights the importance of KORITE’s mission and the significance of the Taobao launch in broadening the reach of Ammolite globally.

These community leaders, advocates, and entrepreneurs understand the importance of supporting businesses that are rooted in cultural authenticity while striving for innovation. Their participation in this milestone event was not just appreciated—it was vital. It signified a shared commitment to amplifying the voices of entrepreneurs and fostering opportunities for meaningful connections that transcend borders. 

By being part of this launch, they demonstrated their support for KORITE’s vision of sustainability, cultural preservation, and luxury, ensuring that the brand continues to thrive while making a lasting impact.

- KORITE Ammonites on display at the Calgary showroom

Looking to the Future

KORITE’s Taobao launch was more than a milestone—it was the start of a global journey, one that honours our heritage while embracing new opportunities. As we continue to introduce Ammolite to the world, we remain dedicated to the values that define us: respect for the land, cultural authenticity, and creating meaningful connections through luxury.

We extend our heartfelt thanks to everyone who joined us on this historic day. Your enthusiasm and curiosity inspire us to share the brilliance of Ammolite with an ever-widening audience. The future of KORITE is as vibrant and dynamic as the gemstone itself, and we’re just getting started.

Discover the Beauty of Ammolite

We invite you to explore the world of Ammolite, a gemstone as rare and meaningful as the stories it holds. Visit KORITE’s online storefront today to browse our exclusive collection of Ammolite jewellery, Ammonite fossils, and more. Join us on this extraordinary journey, and bring home a piece of Alberta’s ancient heritage and timeless luxury. Explore KORITE’s Collection Now